DIDINTLE MOREKI’S ENTREPRENEURIAL story literally took root in her past. In Botswana’s vast semi-arid shrub, grass and tree landscape, Mowana, Morula and Moringa grow naturally in the wild. The images of her grandmother and mother tending to them – as they knew the plants’ true benefits – and using them for the family are well-etched in her mind.
This is the imagery Moreki has carried forward as the founder of Organic Naturals Skincare, a Botswana-based beauty brand she launched in 2019 using ingredients indigenous to sub-Saharan Africa.
The ingredients are widely available but not many know their health benefits, and that is what 26-year-old Moreki wants to spread as ubiquitously as the plants.
There is also a key staple in her products – the will to work with local businesses to sustain families. The company works with women-led cooperatives who farm and supply or simply collect the plants from the wild.
“I found out about the potency of Morula, and then the potency of Moringa; it is in every single household in Botswana, and I never understood why. It’s [called] the tree of life for a reason. Its properties are your vitamin C and vitamin A,” says Moreki to FORBES AFRICA.
Mowana, high in omega-3 fatty acids with anti-inflammatory properties, is considered a treatment for acne. Marula, often used as a moisturizer, is high on vitamin C that can reduce hyperpigmentation caused by acne.
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