Huda Kattan
Brand: Huda Beauty
Establishment: 2013
Nationality: Iraqi-American
Headquarters: U.A.E.
Kattan started her makeup brand, Huda Beauty, with her two sisters Mona and Alya in 2013. She launched her skincare brand WISHFUL and a line of makeup GloWish in 2020 and 2021 respectively. In 2020, Kattan stepped down as CEO of the brand, and in 2021 she became co-CEO with her husband, then in February 2024 she returned as CEO of Huda Beauty and announced her plans to do a rebranding with a new logo, and new packaging later this year. In March 2024, the brand launched its first-ever lip gloss named “FAUX FILLER Extra Shine”, which is also one of the first products that the brand dropped since Kattan took charge as head of the product development team.
Hind Sebti
Brand: whind
Establishment: 2021
Nationality: Moroccan
Headquarters: U.K.
Sebti is the founder of the beauty and skincare brand whind, the first brand to be launched as part of the Waldencast, a Nasdaqlisted holding company and investment fund that incubates and accelerates early-stage beauty and wellness brands. Sebti is also the cofounder and chief growth officer of Waldencast PLC, which had a market cap of over $542.5 million as of June 11, 2024, and recorded $68.3 million in net revenues in Q1 2024. whind has over 129,000 followers on Instagram as of June 2024. Its products are PETA-certified, cruelty-free, and vegan, it also uses 100% recyclable bottles and jars.
Mouna Abbassy
Brand: izil Beauty
Establishment: 2012
Nationality: Moroccan
Headquarters: U.A.E.
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Esta historia es de la edición July 2024 de Forbes Middle East - English.
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