Traditional Markets: Where a Rich History Meets a Prosperous Present
Forbes Middle East - English|June 2024
The vibrant and bustling souks and markets of the Middle East have long attracted traders, shoppers, and visitors. With many of these community hubs still in existence today, the role of traditional markets in MENA's economies continues to be vital.
Fouzia Azzab
Traditional Markets: Where a Rich History Meets a Prosperous Present

Traditional markets play a vital role in the cultural heritage of the Middle East and North Africa region. They have always been and continue to be places where people gather, share news, and find joy. Throughout history, these markets have transformed into vibrant shopping destinations and popular tourist attractions.

• The historical origins of traditional markets

In the past, traditional markets in the Arab world emerged as trading hubs where nomads and city dwellers could exchange goods. They were established in specific, well-known locations, and during particular occasions such as holidays or agricultural seasons, they drew both local residents and traders from far-off regions.

Some of these were permanent fixtures in certain markets, while others were seasonal, such as Souk Majanna (Majanna Market) and Souk Thul-Majaz (Thul-Majaz Market) in Saudi Arabia. Additionally, there were general markets attracting people from various regions throughout the year.

The most famous historical market in the region is Souk Okaz, the largest market for Arabs during pre-Islamic and Islamic times. Dating back to 501 AD, it is located north of Ta'if in Saudi Arabia. Souk Okaz was a renowned hub for trade, knowledge and thought exchange, literature, and diverse cultures of Arab tribes and visitors from across the Arabian Peninsula. Poets, orators, and writers attended, and market-goers engaged in sports such as equestrian events, running, and archery.

After a 13-century hiatus, the city of Ta'if revived Souq Okaz in 2007, transforming it into an annual event offering visitors and guests a rich cultural program. This includes lectures, seminars, and cultural, literary, poetic, and scientific evenings, featuring prominent Saudi and Arab intellectuals, writers, thought leaders, and poets.

• From cultural hubs to commercial centers

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