Culture, With Spirit Baked In

Piece of Cake Moving & Storage's focus on customer and employee satisfaction is its secret ingredient for success.

Voyo Popovic was a 24-year-old immigrant New York City-based moving company in 2017. He had a single truck and the vision to become the largest and most-loved mover in the country. Today, the business has a national fleet of more than 200 of its signature pink trucks, a 500person workforce, and year-over-year revenue that has more than doubled annually since the company's inception.

Piece of Cake Moving & Storage has built its successful brand around the idea of turning one of life's most stressful events-moving-into a seamless experience. By prioritizing the happiness of both its customers and employees, it has grown to become No. 104 on the Inc. 5000 list of America's fastest-growing private companies.