BIOLYTE CEO: JESSLYN ROLLINS
CATEGORY: FOOD & BEVERAGES
THREE-YEAR REVENUE GROWTH: 1,052%
Now, 10 years later, Biolyte, of Marietta, Georgia, is booming, having booked nearly $17 million in sales in 2021. It's well poised to keep growing, too: The global electrolyte drinks market is projected to reach $56 billion by 2030, up from $33 billion in 2020, according to Allied Market Research. Here's how Rollins, 30, went from selling out of the back of her car to landing major retail deals across the country. -AS TOLD TO BRIT MORSE
My mom learned she had breast cancer in 2005. As she was going through her chemo treatments, our family tried everything to keep her hydrated-sports drinks, children's hydration products, electrolyte powders and nothing was working well enough. She kept having to get IV bags.
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