In the beginning, there was coffee. A lot of coffee-like, gallons and gallons, consumed on the many business trips Pernell Cezar took working in merchandising at Target in the 2010s. "Coffee," he says, "is what fueled me."
It wasn't the only thing. While at Target, Cezar saw the barriers that entrepreneurs, especially Black and Brown ones, faced in getting access to capital. Long possessed of an entrepreneurial streak himself, in 2017 he approached his best friend, Rod Johnson, whom he'd met growing up in hardscrabble Gary, Indiana, with an idea: How about they start a business together, one built on a mission to fund programs for at-risk kids, like the ones they'd been? And one day, when Cezar found himself in a high-end coffee shop, inspiration struck.
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A Bankable Pet Project - How Moonshots Capital helped eTailPet scale up and attract a buyer in just three years.
Berenice Giannini's startup, eTailPet, wasn't a natural fit for Moonshots Capital. The Austin-based venture firm, launched in 2014 by Kelly Perdew and Craig Cummings, both of whom had previously served in the U.S. Army, frequently backs companies founded by military veterans.
Backers Should Have Your Back - The best capital provider for your business will offer a helping hand, not just deep pockets.
Three years ago, U.S. entrepreneurs were enjoying one of the best funding environments in decades. Venture capital and private equity hit all-time highs as banks loaned at historically low interest rates. All you needed to get a term sheet, it seemed, was a smile and a pitch deck.
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Custom PEO Solutions for Blue-Collar Industries
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