When Google was formed in 1998, it adopted the slogan “Don’t Be Evil.” Already we should have worried. It’s a bit strange, isn’t it? Let’s say there is a donut shop in town with the slogan “We Won’t Poison You.” You might wonder: why is this donut shop thinking about poison? Why are they denying something about which no one else is even talking? Did someone higher up suggest poisoning people and then someone else said no, let’s not?
It might even be stranger if the place suddenly took down the slogan. Perhaps that would be the moment when you start worrying about donut poisoning. Well, Google removed the public-facing slogan in 2015 when the company created the umbrella corporation Alphabet. Sure enough, it must have been about that time that the company decided just to embrace evil.
The problems have grown since then of course. Search results have been ever more skewed. After Donald Trump was elected, a corporate watch party featured wailing and gnashing of teeth. No one needed any instructions. The entire company flew into full-scale Trump Derangement Syndrome. And not only that: the company set itself against its own users and advertisers, cooperating closely with deep-state interests to use every tool to throttle the rise of populism here and abroad. Even now it dominates the search market.
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