How do they adapt innovative approaches from one context to an entirely new opportunity? How can they engage more effectively with startups carving out new market niches?
The gold rush around generative AI has many organizations considering how they might directly leverage it into new offerings.
Kartik Hosanagar and Ramayya Krishnan dissect the technology stack behind large language models such as ChatGPT to identify the emerging market opportunities. Their analysis points to the tech giants behind the models as the likely beneficiaries of the biggest rewards — and well positioned to defend against new LLM providers.
Meanwhile, the imperative to improve health care delivery, with lower costs and better outcomes, has created a nascent market for digital health care platforms. Researchers Marcus Holgersson, Joakim Björkdahl, Anna Essén, and Johan Frishammar found that the general best practices that have proved successful for digital platforms in other business contexts are less useful in the context of health care. The much-sought network effects that drive growth in other platform businesses aren’t a factor in this space, and regulation makes the problem of ecosystem orchestration more challenging. The authors’ research sheds light on how platform strategy must evolve as it is applied to solve new problems in new markets.
Esta historia es de la edición Spring 2024 de MIT Sloan Management Review.
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Esta historia es de la edición Spring 2024 de MIT Sloan Management Review.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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How to Turn Professional Services Into Products
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Make Smarter Investments in Resilient Supply Chains
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The Three Traps That Stymie Reinvention
Organizational identity, architecture, and collaboration can be either assets or liabilities to pursuing growth in new sectors.
What Makes Companies Do the Right Thing?
Vaccine makers varied widely in their engagement with global public health efforts to broaden access to COVID-19 immunizations. Ethically motivated leadership was a dominant factor.
Build the Right C-Suite Team for Your Strategy
CEOs can foster a more effective leadership team by understanding when to tap senior executives' competitive instincts and when to encourage collaboration.
A Better Way to Unlock Innovation and Drive Change
A strengths-based approach to building teams can win employee commitment to change and foster an inclusive, agile culture.
