RAHUL MIRCHANDANI
Chief Product Officer at Dream11 & Dream Sports
What is Dream11's approach to developing a product for Indian sports fans?
As the world's largest fantasy sports platform with over 220 million users, Dream11 focuses on personalisation, intuitiveness, and reliability. The app is continually redesigned based on extensive user feedback, fostering a deeper connection between users and sports through technology.
What strategies do you employ to retain users and keep them engaged?
At Dream11, our primary goal is to deliver the best user experience and keep sports fans actively engaged with our application. We create an environment where users' passion for sports is both ignited and nurtured. Understanding our users' needs deeply is crucial to this. We continuously innovate and enhance engagement solutions by placing the user at the forefront. Our robust feedback mechanism allows us to track evolving user preferences, and data drives all our decisions. We run multiple parallel experiments to assess new features or customisations, conducted by our product and tech teams using the in-house DRS (Data-Driven Review System). We ensure seamless operations even during high-traffic surges, such as major sporting events, while innovating based on user needs to avoid cluttering the platform with confusing updates.
How do you balance user feedback with your long-term vision for the product?
Esta historia es de la edición September 2024 de Outlook Business.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición September 2024 de Outlook Business.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
'Automation is Redefining Efficiency and Precision in Jewellery Manufacturing'
Increasing brand consciousness and awareness among consumers is helping expand the organised jewellery retail industry. MP Ahammed, chairman of Malabar Group, discusses prominent trends in the jewellery industry
BATTLE TO WIN THE AI RACE
In Supremacy, Parmy Olson tells the astonishing and behind-the-scenes story of the battle between the world’s two leading artificial intelligence firms, OpenAl and DeepMind and the continuing rivalry of its founders Sam Altman and Demis Hassabis respectively
A LEADER WHO EMPOWERS
Anshul Arzare, MD and CEO of YES SECURITIES, wants to ensure a workplace where employees not only contribute to the company's vision but also feel content
EV Unplugged
Electric vehicles are crucial to India’s climate change plan. But reliance on China for imports and technology constraints remain hurdles the sector needs to overcome
Every Lamborghini Owner is a Brand Ambassador
Regional director of Automobili Lamborghini, Francesco Scardaoni, talks to Prachi Khanna about the brand’s approach to fostering a sense of community among its vehicle owners. Edited excerpts
NO ZEST FOR ZED
A government initiative to green MSMEs is not finding enough takers
SMALL PLANTS, BIG TROUBLE
Climate-triggered stress is placing an unprecedented burden on small businesses. But a lack of access to climate aid hinders the sector's ability to adopt greener methods
'We Think About the Rider More Than Any Other Company
Rapido co-founder Aravind Sanka talks to Neeraj Thakur and Deepsekhar Choudhury about how flexibility and fair pay helped his company disrupt the Ola-Uber duopoly. Edited excerpts
LABOUR PANGS
Rising cost of living in a fast-growing economy is making workers restless
'Hustle is No Virtue'
It has become fashionable to talk about the verb “hustle” these days, especially in professional settings.
