With automotive brands embracing the trend of merchandising and licensing in India, Honda Cars India Limited (HCIL) recently launched its official merchandise line, the ‘Honda Collection’. This range offers a diverse range of merchandise designed to complement the modern lifestyle of Honda enthusiasts. From stylish apparel like T-shirts, jackets, and caps, each item seamlessly combines functionality with aesthetics. The products are available at Honda retail sales outlets.
Talking to Retailer, Kunal Behl, Vice President of Marketing and Sales, Honda Cars India Limited, discussed the strategy behind launching the merchandise collection and HCIL’s approach to building brand loyalty through the ‘Honda Collection’.
PROVIDING HOLISTIC EXPERIENCE
Behl explained, “At Honda, we are committed to providing not only premium products to our customers but also believe in offering a comprehensive experience at every step of their journey in purchasing a Honda vehicle.”
Esta historia es de la edición May-July 2024 de Retailer.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición May-July 2024 de Retailer.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
What Drives Gen Z's $860 Billion Spending Power and Why It Matters
With a staggering 377 million members, Gen Z is poised to redefine India's consumer landscape. Their unique preferences and immense purchasing power are set to drive a remarkable $2 trillion economy by 2035.
The AI-Powered Future
In the rapidly evolving world of commerce, where digital transformation has become the cornerstone of success, the role of artificial intelligence (AI) stands out as a game-changer.
D2C's King: Vivek Biyani
How Biyani is taking experiential commerce to newer levels and giving digital first brands prime spot on retail shelves with Broadway.
Chef Adwait Anantwar's Flavor Magic at INJA
In an exclusive interaction, Chef Adwait Anantwar, Chef Partner at the popular restaurant INJA by Atelier House Hospitality, discusses how he brings uniqueness and creativity to his culinary creations.
QC is the Secret to myTrident's 400% Growth!
With an ambitious goal to double its revenue to over Rs 1,000 crores in the next three years, the brand is strategically focusing on increasing retail presence and penetrating new markets, especially in the southern and eastern regions.
How GIVA's Fine Jewelry Empire is Growing at 100% YoY
GIVA eyes 300 stores in 2 years and Rs 1500 cr revenue in 5 years!
SPEED MEETS STYLE
With the rise of platforms like Blinkit and Zepto, fashion brands are seeing quick commerce not just as a delivery mechanism, but as a critical part of their retail strategies
Indian Origin D2C Brands Make Mark in Global Markets
For many Indian brands, the motivation to expand internationally stems from a desire to share India's unique offerings with the world.
TOP MARKETING TRENDS 2024
In today's fast-paced world, the right marketing approach isn't just crucial for staying afloat-it's the driving force behind brand reinvention and expansion. Ready to discover the secret sauce of three giant retail brands in India? Let's dive into the strategies that are making them the trendsetters of the year.
How India's Pet Care Industry is Raising the Woof!
India's pet care industry is on a rapid ascent, projected to reach $350 billion by 2027, as rising pet ownership and pet \"humanization\" drive demand for premium products, specialized services, and innovative, pet-focused retail experiences.
