The birth of Lavie in 2010 was no accident. The parent, Bagzone Lifestyle Pvt Ltd, wanted to craft a brand which would appeal to the new-age consumers. The sister of Samsonite, Lavie grew by over 52 percent, and nearly 100 percent in the financial year 2021-22! The brain behind the brand Ayush Tainwala, CEO of Bagzone Lifestyle Pvt Ltd had addressed the gap in the Indian market for fashionable, high-quality and affordable bags. “We are committed to sustaining our growth by up to 50 percent for the current year. As a brand, we firmly believe that we have made the right choices in terms of products and sales channels to achieve this goal,” explained Tainwala.
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The Rise Of Value Retail
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VALUE FASHION
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EPICUREAN LEGEND ATUL KOCHHAR
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How Delivery-First Model is Taking Shape in India
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How Brand-Designer Collabs are Revolutionizing Fashion & Lifestyle
For many brands, the motivation to collaborate with designers stems from a desire to offer something distinct and fresh to their customers.
NEW AGE INDIAN BRANDS DISRUPTING THE S6.8 BILLION LUGGAGE MARKET
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The Friendly Neighborhood Malls Resurgence
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THE EVOLUTION OF OUTLET MALLS IN INDIA
Outlets malls are not just about bargains; they represent a shift towards a more organized, experience-driven retail format, offering everything from premium brands to family-friendly amenities.
