FROM COUTURE TO CASUAL!

Tailored for a youthful audience, Lee X Suneet Varma Collection seamlessly integrates the visionary designer's signature style with denim essentials, ensuring both artistic integrity and market appeal.

- ARITRA GHOSH

The collision of tradition and contemporary trends often sparks the most captivating creations, the Lee X Suneet Varma collection is a testament to this fusion, weaving together the rich heritage of Indian couture with the timeless glamour of denim. This collaboration, born from the visionary minds at Ace Turtle and the creative genius of Suneet Varma, transcends conventional definitions of denim, ushering in a new era of sartorial expression.

Collaborations between established brands and renowned designers have become increasingly prevalent, serving as a catalyst for innovation and market expansion.

Moreover, according to industry experts, collaborations offer brands a unique opportunity to tap into new consumer segments and reinforce their brand identity.

INNOVATIVE FUSION

Nitin Chhabra, CEO of ace turtle, sheds light on the genesis of this collaboration. “We take pride in introducing trendsetting collaborations that redefine the fashion landscape in India,” Chhabra states. “‘Denim beyond definition’ by Suneet Varma aptly captures this essence and is a testament to our commitment to offering innovative and stylish experiences to our consumers.”