Two powerful global giants and two power women who lead them in India make for a compelling narrative. They make in India, and distribute globally. The global brands – H&M and Levi Strauss & Co – beat with the pulse of the nation, which has translated into the immense success that make them today the toast of the town.
Traditionally, India’s vast consumer market has been an attractive destination for global brands, eager to expand their presence. In recent years, renowned apparel giants have strategically ventured into local manufacturing in India. This shift has not just been about seizing a thriving market, but also reflecting a commitment to diversify supply chains and contribute to India’s economic growth.
In an exclusive interaction with the Retailer magazine Amisha Jain, SVP & MD of SAMEA, Levi Strauss & Co, and Yanira Ramirez, Country Sales Manager, H&M India, speak about their brands’ histories, market strategies, glocal manufacturing and plans for the future.
Embracing India’s Potential
Both companies recognized the potential for growth in India long back, and have adjusted their strategies to cater to the unique preferences and needs of Indian consumers.
Esta historia es de la edición January 2024 - February 2024 de Retailer.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición January 2024 - February 2024 de Retailer.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
The Rise Of Value Retail
From High-end To High Demand, How The Affordable Fashion Wave Is Sweeping India And Creating Retail History.
How Circular Economy is Transforming Fashion's Fabric
As the fashion industry grapples with environmental challenges, the circular economy emerges as a transformative force. By redefining product life cycles and prioritizing sustainability, fashion brands are reshaping their practices to reduce waste and promote longevity.
INDIA'S DIGITAL DECADE
Around 62 percent of purchase decisions are now influenced by online discovery.
VALUE FASHION
With a significant presence in Tier II and III towns, V2, headlined by Akash Agarwal, has successfully positioned itself as a value-fashion destination.
EPICUREAN LEGEND ATUL KOCHHAR
From a small town in India to the heights of culinary fame, the Master Chef’s story is one of passion, innovation, and unwavering dedication.
How Delivery-First Model is Taking Shape in India
The sector is experiencing rapid growth, driven by a surge in working professionals, increasing smartphone penetration, and the rise of nuclear families.
How Brand-Designer Collabs are Revolutionizing Fashion & Lifestyle
For many brands, the motivation to collaborate with designers stems from a desire to offer something distinct and fresh to their customers.
NEW AGE INDIAN BRANDS DISRUPTING THE S6.8 BILLION LUGGAGE MARKET
As travel bounces back with renewed vigor, these brands are ensuring that travelers do so in style, with smart and sustainable luggage that meets the demands of the modern explorer.
The Friendly Neighborhood Malls Resurgence
The success of neighborhood malls hinges on understanding and catering to the local demographic.
THE EVOLUTION OF OUTLET MALLS IN INDIA
Outlets malls are not just about bargains; they represent a shift towards a more organized, experience-driven retail format, offering everything from premium brands to family-friendly amenities.
