Vijay Sales, a leading consumer electronics retailer in India, has witnessed significant growth over the years by effectively adapting to changing market dynamics. With a focus on delivering quality products and excellent customer service, the company has built a strong brand presence in the West and North regions. By embracing digital transformation and optimizing its operations, Vijay Sales aims to enhance the overall customer experience and maintain its position as a trusted retailer in the rapidly evolving consumer electronics market.
In the fiscal year 2023 (FY23), the brand experienced remarkable growth, with an increase of nearly 30 percent in its topline revenue. This growth was primarily attributed to FY23 being the first year after the COVID-19 pandemic, allowing for a clean uninterrupted business year.
“However, the summer season in FY24 presented challenges, as unseasonal rainfall affected sales of air conditioners, coolers, and refrigerators. Despite this setback, we anticipate a growth rate of 15-20 percent for FY24,” said Nilesh Gupta, Director, Vijay Sales.
OFFLINE RETAIL STRATEGY
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