THE GEN Z PERCEPTION
The most interesting insights were found from the Gen Zs who play a far more pivotal role in shaping the stores of the future. According to a recent research by Klarna, the requirements of Gen Z play the foremost role is shaping the future retail evolution:
- 56% want the shopping experience to become more personalized in the future, and 42% is sure it will be - both in-store and online.
- 76% of Gen Z’ers believe that augmented reality (AR) will enhance their in-store shopping experience in the future, and 27% think it will be standard across retail stores.
- 66% believe that the majority of online shopping deliveries will be fully automated with self-driving vehicles such as robots and drones.
- 23% believe they won’t need to physically try clothes on as their personal robot or AI assistant will tell them which clothes their body and fashion style.
OMNICHANNEL TO STAY
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