![Adding convenience to your cup of coffee Adding convenience to your cup of coffee](https://cdn.magzter.com/1477539771/1689674834/articles/tcK-nwQEq1689684327566/ADDING-CONVENIENCE-TO-YOUR-CUP-OF-COFFEE.jpg)
As one of the most recognisable coffee brands in the world, Starbucks® has been at the forefront of the industry in tying convenience whilst making their coffee rewarding for their customers.
Being a leading food and beverage brand across many markets, the company introduced their Mobile Order & Pay (MO&P) feature on the Starbucks® Singapore Mobile Application to streamline store experiences for their patrons.
The Mobile Order & Pay feature allows for a more convenient journey for Starbucks® Rewards members to make all transactions through the app, from placing an order and paying ahead, to choosing a pickup method within the app. For their efforts to provide better customer journeys and experiences, Starbucks Coffee Singapore received the Digital - Food & Beverage Award at the 2023 SBR Technology Excellence Awards.
The awards programme recognises the achievements and strides that companies in Singapore have undertaken in developing world-class products and services aided by technological innovations, and Starbucks® Singapore’s Mobile Order & Pay pushes them ahead of their competitors.
Esta historia es de la edición Issue 104 de Singapore Business Review.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición Issue 104 de Singapore Business Review.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
![All you need is one 'hero' TikTok product All you need is one 'hero' TikTok product](https://reseuro.magzter.com/100x125/articles/14368/1974718/lO-gSZaqG1737976749274/ALL-YOU-NEED-IS-ONE-HERO-TIKTOK-PRODUCT.jpg)
All you need is one 'hero' TikTok product
Brands can boost their gross merchandise value with just one best-selling SKU.
![Retailers urged to adopt 2D barcodes Retailers urged to adopt 2D barcodes](https://reseuro.magzter.com/100x125/articles/14368/1974718/RzeslnNEM1737976665770/RETAILERS-URGED-TO-ADOPT-2D-BARCODES.jpg)
Retailers urged to adopt 2D barcodes
The machine-readable symbol gives consumers detailed product info at the point of sale
![SingPost brings service closer to commuters SingPost brings service closer to commuters](https://reseuro.magzter.com/100x125/articles/14368/1974718/tdvL15TCj1737976329187/SINGPOST-BRINGS-SERVICE-CLOSER-TO-COMMUTERS.jpg)
SingPost brings service closer to commuters
It plans to expand its service touch points.
![Xiaohongshu, Taobao could help Singapore brands reach more Chinese clients Xiaohongshu, Taobao could help Singapore brands reach more Chinese clients](https://reseuro.magzter.com/100x125/articles/14368/1974718/JKmGjtW2e1737976616244/XIAOHONGSHU-TAOBAO-COULD-HELP-SINGAPORE-BRANDS-REACH-MORE-CHINESE-CLIENTS.jpg)
Xiaohongshu, Taobao could help Singapore brands reach more Chinese clients
Retailers less familiar with the China market could start with Tmall and JD Worldwide.
![Decathlon plans to be within 15 minutes of homes Decathlon plans to be within 15 minutes of homes](https://reseuro.magzter.com/100x125/articles/14368/1974718/pdrZgyESv1737976439134/DECATHLON-PLANS-TO-BE-WITHIN-15-MINUTES-OF-HOMES.jpg)
Decathlon plans to be within 15 minutes of homes
The world's largest sporting goods retailer lets clients pick up online orders on the go.
![Chinese fine dining finds its next course in Singapore Chinese fine dining finds its next course in Singapore](https://reseuro.magzter.com/100x125/articles/14368/1974718/GcffAXe7d1737975292292/CHINESE-FINE-DINING-FINDS-ITS-NEXT-COURSE-IN-SINGAPORE.jpg)
Chinese fine dining finds its next course in Singapore
The city-state's high spending power and big Chinese commune make it an ideal entry point in the Southeast Asian market.
![Hawker centres struggle to dish up meals even with foreign workers Hawker centres struggle to dish up meals even with foreign workers](https://reseuro.magzter.com/100x125/articles/14368/1974718/x9oZM32yc1737974160787/HAWKER-CENTRES-STRUGGLE-TO-DISH-UP-MEALS-EVEN-WITH-FOREIGN-WORKERS.jpg)
Hawker centres struggle to dish up meals even with foreign workers
A Singapore plan to allow certain foreigners to work as food assistants in the hawker trade may not translate into a large increase in applicants, given the back-breaking requirements of the job, according to policy experts.
![10 best ways to invest in 2025 10 best ways to invest in 2025](https://reseuro.magzter.com/100x125/articles/14368/1974718/7LdWWBJL31737975494148/10-BEST-WAYS-TO-INVEST-IN-2025.jpg)
10 best ways to invest in 2025
Analysts are not too worried about the impact of US tariffs.
![OCBC triples quantum tech workforce to enhance cybersecurity measures OCBC triples quantum tech workforce to enhance cybersecurity measures](https://reseuro.magzter.com/100x125/articles/14368/1974718/rbq8grRim1737976490744/OCBC-TRIPLES-QUANTUM-TECH-WORKFORCE-TO-ENHANCE-CYBERSECURITY-MEASURES.jpg)
OCBC triples quantum tech workforce to enhance cybersecurity measures
The Singapore bank expects significant tech advancements in the next five to 10 years.
![K-pop craze may spur demand for Income Insurance's hourly travel cover K-pop craze may spur demand for Income Insurance's hourly travel cover](https://reseuro.magzter.com/100x125/articles/14368/1974718/hZb562XaT1737975937007/KPOP-CRAZE-MAY-SPUR-DEMAND-FOR-INCOME-INSURANCES-HOURLY-TRAVEL-COVER.jpg)
K-pop craze may spur demand for Income Insurance's hourly travel cover
The Singaporean insurer is targeting spontaneous travellers who love concerts.