Do you ever wonder what led to the rise of corporate gifting? What’s the history behind this practice? It’s a story that stretches back to ancient civilizations where people exchanged gifts and presents during trade. Merchants engaging in business deals believed that offering presents helped establish trust between trading partners. In medieval times, gift-giving evolved and became more formalised, finding its way into royal courts and among nobility. These gifts were not just tokens of generosity; they were strategic tools for building alliances and loyalty among kingdoms. With the arrival of the Industrial Revolution, businesses went through many changes, and so did the way companies approached gift-giving. Emerging businesses started giving gifts to clients, partners and employees to show gratitude. Fast forward to the 1990s; corporate gifting became more popular. Today, we find ourselves in the digital age, where businesses utilise corporate gifting as a means to establish and strengthen their relationships by sending gifts to their clients, stakeholders, partners and employees, transcending geographical boundaries to create lasting connections. The history of corporate gifting is a beautiful tale of how people have always used presents to build connections and show appreciation.
This rich history of corporate gifting shows how gifts have always brought people together. And now, we see this tradition come alive in a modern way in Spentacorp. Helmed by Ravi Varadarajan, a man with 28 years of extensive experience in B2B sales and marketing, Spentacorp specialises in a range of services, from corporate gifting to promotional merchandising, employer branding, rewards & recognition and building brand stores.
Esta historia es de la edición October 2023: Corporate Gifting Companies in India de The Global Hues.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición October 2023: Corporate Gifting Companies in India de The Global Hues.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
I Use My Journey to INSPIRE KEEP OTHERS TO FIGHTING
I was born in the Khanna district of Ludhiana, Punjab.
SHE LIFTED MORE THAN WEIGHTS
Whether it's in sports, career, family, or any passion, pursue it fiercely and on your own terms
HOW CAN REFERRAL PROGRAMS SUPERCHARGE Your Business growth
Imagine a coffee shop that you visit regularly has a referral program. Sometimes, as a loyal customer, you might receive a special referral card with a unique code.
HANS LAW ASSOCIATES Driven by Justice
For Shubhnit Hans, law wasn’t about continuing a legacy; it was about creating one.
DRIVING ORGANIZATIONAL CHANGE: HOW BUSINESS LEADERS CAN FOSTER A MARTECH-DRIVEN CULTURE
These days, businesses are continuously searching for ways to stay ahead of the curve, and MarTech (Marketing + Technology) has become the key driver for their business’s success.
SPREAD SMILE FOUNDATION
Bringing Smiles to the Forgotten
NEENA S ARORA
A Midas Touch for Turning Dreams into Reality
CAN YOUR OFFICE GO ZERO WASTE?
DISCOVER HOW TO MAKE IT HAPPEN!
AISHWARYA KUMAR
An expansive journey to self-love with Tarot Cards
Phovesto Powers
Engineering the Future of Energy