A Step-by-Step Guide to Converting Internet Leads to Real Life Sales
Top Agent Magazine|Illinois June 2024
In the era of apps, instantaneous social platforms, and text messaging, it's little surprise that the modern homebuyer begins his or her search for real estate representation online.
A Step-by-Step Guide to Converting Internet Leads to Real Life Sales

Even if you've got a top-notch website or an influential social media presence, how do you connect with web surfers who have yet to commit to the services you offer? Take a look below to learn a few key techniques to bridge the gap between digital interest and real-world sales.

RESPONSIVENESS IS KEY

Like it or not, our digital culture relishes immediacy and instant gratification. With that in mind, be sure to stay on top of online interest forms, e-mails, or newsletter signups. Don't let an online lead go to waste by taking too long to engage and follow-up. Things move fast, and it's easy for potential clientele to forget which websites they've visited. Even if your lead isn't ready to commit then and there, you demonstrate your accessibility and attentiveness by following up swiftly—a characteristic anyone would seek in an agent or lender.

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