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CELEBRATED AMERICAN COUTURE DESIGNER MAC DUGGAL TALKS TO VEDANSHI PATHAK ABOUT FINALLY BRINGING HIS COLLECTION TO HIS HOME COUNTRY, INDIA

Known for his opulent hand-beaded designs in the United States that are reminiscent of to India, Mac Duggal enters India with multi-brand outlets. Duggal has built a globally thriving fashion legacy spanning across 51 countries. His creations are retailed in popular stores across the world. The Spring/Summer '24 collection is an ode to an ethereal dream with a romantic-edgy modern twist. Elated about launching his brand in India and expanding into the 52nd country, Mac says...

What's been the reason behind you launching your brand in India much later than in other countries?

We chose to enter the Indian market based on a deep understanding of its diverse culture and dynamic yet evolving fashion landscape. Upon evaluating India's fashion landscape, we recognised its growing expansion and promising opportunities for luxury fashion. There is a noticeable increase in demand among Indian consumers for affordable luxury, mainly looking for exclusivity and sophistication. This trend is evident not only in major metropolitan cities like Delhi and Mumbai but also in Tier 1 and 2 cities across the country. India's rich cultural heritage and vibrant social calendar offer numerous opportunities to serve a market-seeking designer pieces that combine elegance with modern style seamlessly.

How excited are you now that it has finally been launched in India?