THE SKIN I'M IN

Our cover star Baroness Brady on the skin-tightening procedure she recommends to all her friends and why she believes it's important to be open about having cosmetic treatments

- CHARLOTTE JOLLY

In the boardroom, Baroness Brady prides herself on getting things done. She has a reputation for being proactive and unapologetic, and the same can be said for her approach to tweakments. “It’s not vanity – it’s about maintaining what you’ve got, little and often,” says the 54-year-old vice chairman of West Ham United football club. “Like most women, I want to look my best. But I still want my best self to look like me. The most important thing, I think, is a predictable result.”

Karren is married to former footballer Paul Peschisolido and the couple have grown-up children Sophia and Paolo. She tells HELLO!: “As I got older, a few areas of my face started to bother me. When you’re young, you have lots of good days. But as you age, the good days are less and less. My eyelids were drooping, my jawline was a bit slack – jowly, for want of a better word. And I had loose skin on my neck.

“I take pride in my appearance, so I decided to do something about it.”

A life peer and a mentor on BBC reality show The Apprentice, Karren opted for nonsurgical skin-tightening treatment Sofwave (visit sofwave.uk). “I didn’t want to factor in any downtime – that was important to me. I haven’t got five days to spend recovering from a procedure,” she says.

But she didn’t need to take any time off, or wait for the collagen-boosting effects to kick in. “Instantly, I could see a difference. My eyes were lifted, my jaw was really tight, the results on my neck were fantastic – the sort of results you would expect from a more invasive treatment.”