An Ode to Indian Arts

Ready to take their knowledge of India’s traditional jewellery and arts to the world, the founders of luxury jewellery brand Amrapali invite all to their museum in Jaipur, while co-founder Rajiv Arora shares the brand’s inspiration, mission and way forward

It’s a legacy that spans over 40 years, dating back to when two bright-eyed, ambitious young men bonded in a Jaipur college over a collective wish: to create handcrafted artefacts. In pursuit of their dreams, Rajiv Arora and Rajesh Ajmera interacted with other jewellery enthusiasts and expert silversmiths and discovered a demand in the market for a new-age approach to jewellery — and that’s how was born brand Amrapali in 1978. Today, Amrapali has evolved into an international name, using the collections its founders gathered to inspire the modern offerings that are now its distinguishing features.

Not one to rest on their laurels, Rajiv and Rajesh felt ready to share their deep knowledge of India’s traditional silver-jewelled arts with the world. Thus, they opened the Amrapali Museum in Jaipur in 2018. Rajiv shares the Amrapali tale and lets us in on their plans for the future of the brand.

Can you trace your journey with Amrapali for us? Rajesh and I studied together and shared a similar passion for history, art and culture, which further bloomed into a business. We discovered the lost art of Indian jewellery that deepened our belief in the rich heritage of India. We started with the handicrafts business and travelled together to various parts of India. That’s when we decided we’d promote Indian heritage in whatever forms we can through our business.