PRIA KATAARIA PURI THE KAFTAN QUEEN & HER COURT
Hello! India|April 2024
HELLO! catches up with the gorgeous designer who revolutionised the way lounge-wear is perceived the world over, bringing you an exclusive photo-shoot of her Moroccan Spice collection at the majestic Beau-Rivage, Geneva’s oldest hotel
TEXT: NAYARE ALI CREATIVE REALISATION: AVANTIKKA KILACHAND PHOTOGRAPHER: KARI SCHLAGETER ASSISTANT: CEDRIC DAVID ANGEL PRODUCTION: HEBE PRODUCTION MANAGEMENT AGENCIES: VISAGE HEBE MGMT MODELS: VALENTIN, LIDIIA AND ENKELA LOCATION: ROMY SCHNEIDER SUITE AT THE BEAU-RIVAGE HOTEL, GENEVA
PRIA KATAARIA PURI THE KAFTAN QUEEN & HER COURT

“The allure of kaftan fashion transcends boundaries, uniting  individuals from all walks of life, regardless of their ethnic background, body size, skin colour or gender…”

They say creativity loves a crisis and so, when Pria Kataaria Puri’s weight issues made it difficult for her to find comfortable yet chic outfits, she decided to take matters into her own hands. She designed free-flowing lounge-wear kaftans that have become fashion statements on their own merit today — with women flaunting them for all kinds of occasions.

“My love for kaftans originated from the demand for exquisite and flattering garments in larger sizes,” says the stunning designer, who cites Hermès, Chanel, Prada, Louis Vuitton and Dior as her favourites.

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