YOU HAVE TO TAKE RISKS'

Keira Rumble says there’s “no such thing as an overnight success”, and she should know because after 10 years, with multiple startups, she’s now found her most fruitful project to date.

- Emma Levett

The mum-of-two from NSW’s Central Coast has spent the last decade creating products based on her personal struggles and experiences.

“We’ve often joked I should have called my company Life Cycle because I’ve created what I need over the years,” she tells WHO.

From pre-diabetes to struggling with infertility and miscarriage, Keira has been through a lot. Products like her protein balls were the result of her trying – and failing – to find healthy snacks that aren’t full of sugar. And her Krumbled Beauty Bites, which she launched in 2020 in response to her wanting a snack that also included vitamins and supplements like collagen.

She also has a skincare range stocked by Sephora called Habitual Beauty, which she developed when she wanted clean and natural products she could use while going through IVF.

It’s her most recent health issue, though, which is the driver behind her new, unlikely bestseller, Hydramama.