Mixing Night Audio: pro results with LOLS

Born out of their popular series of YouTube-based producer masterclasses, Mixing Night Audios quirky and innovative first releases have turned quite a few heads with both their gamified design and pro-level results. We catch up with the company’s respected founders to discuss LOLCOMP the underpinning idea, and how their technology serves to arm their audience

- Ken Lewis Dom Rivinius

cm: When did you form Mixing Night Audio, and what was the driving force behind establishing the company? Ken Lewis: “We were locked down and we knew Covid was going to be really, really serious, and we had no idea if the world was going to hit pause indefinitely. We had all this gear and a bunch of time, so we just started to broadcast and started bringing people together. The more we built a community the more we realised that we had something we didn’t know we needed.

We don’t even attempt to monetise the show, so we can use copyrighted material and I can put on the show stuff that I want to put on; I don’t have to cater to anybody else. We partner up with other companies to do giveaways but we don’t have sponsors.” Dom Rivinius: “We ran Q&A sessions, had QuickTip videos. We still do Mixing Night every first Wednesday of the month. That’s the foundation of this community. All of our 13,000-strong audience have come organically – we did no advertising. We were thinking, what can we do to increase the engagement in that community even more, and what can we do to give them tools to get better results. We’ve talked to those people on a daily basis. The problems that everyone was facing were pretty similar, and that was the foundation of what tools we built and how we built them, to help as many of those people in those stages.”