Apple needs to become a software company again
Macworld|July 2024
The Al features baked into iOS 18 and macOS 15 need to be compelling enough to convince people to upgrade.
JASON SNELL
Apple needs to become a software company again

I have an admission: Though I frequently review new Apple products, I don't always buy them. Like many of you, I can't afford to update every bit of Apple hardware every time the company revises one of its products. So I have to carefully measure when my stuff has now become too old and needs to be replaced with the shiny and new versions.

Of course, Apple would love us all to buy new stuff all the time. But the company has to earn its sales the hard way. I might buy a new iPhone because of an upgraded camera or a new MacBook Air because of a new design and a faster processor. I might bypass the latest Apple Watch because the new features just don't matter to me.

As the heat from the iPhone's huge acceleration of growth begins to cool down and iPad and Mac sales drop from their pandemic-driven heights, Apple is looking for reasons to sell new hardware. And now, it may have found a big one in a somewhat unexpected place: artificial intelligence.

AI MODELS EAT RAM

AI algorithms are software, of course. Theoretically, all current Apple hardware should be able to run AI stuff. Apple's been building Neural Engines into its chips for years, for example. And yet the rumored addition of major AI features to Apple's platforms starting this fall may fuel a new wave of upgrades.

This is because when we discuss AI these days, we're largely discussing large language models (LLMs), things like OpenAl's Chat GPT and Google's Gemini.

Apple is reportedly building its own LLM, intending to run it natively on Apple devices rather than outsourcing it to the cloud. This could increase speed dramatically, as well Neural Engines have as enhance privacy.

Esta historia es de la edición July 2024 de Macworld.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición July 2024 de Macworld.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE MACWORLDVer todo
Mac 911
Macworld

Mac 911

Solutions to your most vexing Mac problems.

time-read
7 minutos  |
December 2024
Bowers & Wilkins Pi8: Great-sounding headphones that support aptX
Macworld

Bowers & Wilkins Pi8: Great-sounding headphones that support aptX

B&W's new top-of-the-range Bluetooth earbuds sound great and include an innovative smart case that supports aptX technology for high-quality audio-even on Apple devices.

time-read
3 minutos  |
December 2024
AirPods versus AirPods Pro: How they compare
Macworld

AirPods versus AirPods Pro: How they compare

Don't know whether to buy the AirPods 4, AirPods 4 with ANC, or AirPods Pro 2? Here's how they stack up.

time-read
5 minutos  |
December 2024
Apple's true hit of 2024 isn't the iPhone 16
Macworld

Apple's true hit of 2024 isn't the iPhone 16

Apple's unsung hero of the fall is the AirPods 4.

time-read
3 minutos  |
December 2024
Ugreen Revodok Pro 210: Decent speeds at a nice price
Macworld

Ugreen Revodok Pro 210: Decent speeds at a nice price

A hub for users who don't need top performance from their connections.

time-read
2 minutos  |
December 2024
Anker Prime 100W GaN Wall Charger: Clever and compact
Macworld

Anker Prime 100W GaN Wall Charger: Clever and compact

Anker proves that with a clever design, you can also achieve compact dimensions suitable for traveling.

time-read
2 minutos  |
December 2024
Wombat Willow: A solid typing tool with some quirks
Macworld

Wombat Willow: A solid typing tool with some quirks

This isn't a keyboard that lets you simply plug in and go-you need to read the manual.

time-read
4 minutos  |
December 2024
pdfFiller: An overpriced, half-baked PDF editor for macOS
Macworld

pdfFiller: An overpriced, half-baked PDF editor for macOS

A basic PDF editor that doesn't fulfill its promises and costs too much.

time-read
3 minutos  |
December 2024
iPHONE 16 & 16 PLUS REVIEW: THE PHONE FOR EVERYONE CREEPS INTO PRO TERRITORY
Macworld

iPHONE 16 & 16 PLUS REVIEW: THE PHONE FOR EVERYONE CREEPS INTO PRO TERRITORY

APPLE'S BEST ALL-AROUND PHONE IS BETTER AND ALL-AROUNDER.

time-read
8 minutos  |
December 2024
APPLE WATCH SERIES 10 REVIEW: MODEST IMPROVEMENTS TO A PROVEN FORMULA
Macworld

APPLE WATCH SERIES 10 REVIEW: MODEST IMPROVEMENTS TO A PROVEN FORMULA

IF YOU'VE BEEN WAITING FOR A BIG APPLE WATCH REVAMP, THIS ISN'T IT, BUT IT'S STILL THE BEST SMARTWATCH AROUND.

time-read
4 minutos  |
December 2024