Great Value, Kirkland, Signature Select, Husky-house brands, copied or repackaged products sold under a store's own label as cheap alternatives to name brands have a long and storied history at retail. But perhaps no company has embraced the idea as completely and ruthlessly as Amazon has in the digital age. The corporation's Amazon Basics brand will sell you everything from diapers to dining sets, and now it's expanding into desktop PC components.
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