In 2019, Greta Gerwig became the latest in a line of writers, directors, and producers to make a pilgrimage to a toy workshop in El Segundo, California. Touring the facility, the Mattel Design Center, has become a rite of passage for Hollywood types who are considering transforming one of the company's products into a movie-a list that now includes such names as J. J. Abrams (Hot Wheels) and Vin Diesel (Rock'Em Sock 'Em Robots). The building has hundreds of workspaces for artists, model-makers, and project managers, and it houses elaborate museum-style exhibitions that document the company's history and core products. These displays can help a toy designer find inspiration; they can also crash course offer a "brand immersion"-a in a Mattel property slated for adaptation. When a V.I.P. visits, Richard Dickson, a tall, bespectacled man who is the company's chief operating officer, plays the role of Willy Wonka. He'll show off the sixty-five-year-old machines that are still used to affix fake hair to Barbies; he'll invite you to inspect life-size, road ready replicas of Hot Wheels cars. The center even boasts a giant rendering of Castle Grayskull, the fearsome ancestral home of He-Man. "The brand immersion is the everything moment," Dickson told me. "I have met with some of the greatest artists, truly, in the world...And, if you don't walk out drinking the Kool-Aid, then it was a great playdate, but maybe we don't continue playing."
Esta historia es de la edición July 10 - 17, 2023 (Double Issue) de The New Yorker.
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Esta historia es de la edición July 10 - 17, 2023 (Double Issue) de The New Yorker.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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YULE RULES
“Christmas Eve in Miller’s Point.”
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In Devika Rege’ first novel, India enters a troubling new era.
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Is the twentieth-century novel a genre unto itself?
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Pain and pleasure at a tattoo convention.
HEAVY SNOW HAN KANG
Kyungha-ya. That was the entirety of Inseon’s message: my name.
REPRISE
Reckoning with Donald Trump's return to power.
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Whether you’re horrifying your teen with nauseating sex-ed analogies or watching TikToks while your toddler eats a bagel from the subway floor, face it: you’re flailing in the vast chasm of your child’s relentless needs.
COLOR INSTINCT
Jadé Fadojutimi, a British painter, sees the world through a prism.
THE FAMILY PLAN
The pro-life movement’ new playbook.
President for Sale - A survey of today's political ads.
On a mid-October Sunday not long ago sun high, wind cool-I was in Harrisburg, Pennsylvania, for a book festival, and I took a stroll. There were few people on the streets-like the population of a lot of capital cities, Harrisburg's swells on weekdays with lawyers and lobbyists and legislative staffers, and dwindles on the weekends. But, on the façades of small businesses and in the doorways of private homes, I could see evidence of political activity. Across from the sparkling Susquehanna River, there was a row of Democratic lawn signs: Malcolm Kenyatta for auditor general, Bob Casey for U.S. Senate, and, most important, in white letters atop a periwinkle not unlike that of the sky, Kamala Harris for President.
