#THEFIX TALKS GBV

With Gender Based Violence plaguing our country, The FIX is saying #enoughisenough!

- CHARNORE EMMA KIPPIE

According to the United Nations, South Africa is one of the most dangerous countries to live in if you're a woman, due to the high incidence of femicide and intimate partner abuse. Shockingly, one woman loses her life every four hours in this country, with at least half of these deaths attributed to intimate partners. This is five times higher than the global average. Additionally, instances of rape are alarmingly high - and it's estimated that only one in 25 cases are reported to the police. Gender-based violence also takes a toll on the psychological well-being of not only the victims but their families and friends.

Much-loved fashion brand The FIX recently partnered with GBV experts to make talking about our lived experience less shameful and taboo, creating a safe space for victims and survivors to be heard and uplifted.

The retail trailblazer also organised a donation drive for sanitary pads and toiletries, which were accompanied by a monetary donation, to be handed over to the Saartjie Baartman Centre in Cape Town, which helps survivors of GBV.

We caught up with The FIX marketing manager Desiree Visagie to learn about the campaign more

Q: WHY IS THE BRAND COMMITTED TO FIGHTING THIS CAUSE?

A: The FIX has been championing GBV since 2018. It is a cause we feel strongly about as it impacts not only our customers and our employees but so many in South Africa. So many cases go unreported, so we need to play our part and #DoWhatsRight through driving awareness, supporting, partnering and educating about GBV.

Q: DURING THE CONSULTATIONS WITH GBV EXPERTS, WHAT WERE THE MAIN THINGS YOU LEARNT?