Focussed on the future

Prime Focus Technologies is set to change the game with AI in the Media and Entertainment industry. CEO Ramki Sankaranarayanan, speaks to Digital Studio.

What motivated your company to participate in the NAB show?

NAB Show presents a unique opportunity for the industry to convene and engage in meaningful conversations with diverse customers from various geographies, sectors, and sub-sectors. Companies like ours can showcase the latest products and technologies, offering attendees a firsthand glimpse at the latest innovations. While media and entertainment operations personnel have traditionally attended the show, business teams have started participating in increasing numbers. And with a growing emphasis on AI and automation, interactions with these teams give us a better view of the potential buyer preferences and needs. As companies look for new ways to create better content, drive efficiencies, save costs, and generate revenue, the NAB Show has become an essential platform for us to meet potential clients and identify their priorities. We also relish the opportunity to engage in discussions, share ideas, collaborate on projects, and build new partnerships and collaborations. I would say that the overall experience for our team was fantastic.

How has this year’s NAB been for you?