According to the fashion search engine TAGWALK, logomania – the trend of inundating all fashion apparels and accessories with logos – was down by 12% in all SS24 presentations compared to SS23. This can be credited to an uptick in the idea that luxury is quiet and devoid of the brazen display of its markers.
Some luxury brands and their monograms, though, are unaffected by the demands for quiet luxury simply because their insignias are more than just identifiers – they are a household-name phenomenon. Louis Vuitton is one such house.
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