Make no mistake — this is a moment, an exploding generational moment that India’s parched pop culture landscape has been waiting for years to arrive. Cinema dictates everything in India, from fashion and hairstyles, to music and choreography. The only redeeming thing is that we have many cinemas, in different languages, each with its own lexicon.
But the Seedhe Maut (SM) moment comes from outside the system. This is pure angst, pure rebellion, pure badmashi and pure badtameezi. SM is a headless chicken squawking its head off. It’s a sight to behold. There is blood everywhere but there is also grace in the chicken’s mad dancing.
Every once in a while there comes a band that marks a line in the sand. There’s a before and there’s an after. Like with all cultural phenomena that seek to stomp on the past and present and create their own future in the now, SM elicits strong either/or reactions. You either love them or you hate them. Unlike Indian indie bands in English — with the exception of Peter Cat Recording Co. — who mostly end up singing for friends and family (metal is a different universe), SM has the numbers to show.
With 489,000 followers on Instagram, 589,000 subscribers on YouTube, and 14.6 lakh monthly listeners on Spotify (that’s only one music streaming platform), one thing is clear: the lovers far exceed the haters. Local has no need to go global. As the line from “First Place” goes: “Seedhe Maut cult hai/Need no ally.” This is our scene, our lives, our cities, our insouciance, our Hindi, our Hinglish, our lingo, our in-jokes, our profanities (more specifically: dyed-in-the-wool Dilli gaalis), our pot – Cannabis Indica, not London skunk: “Aanh! Check!/Geeta pe haath your honour, aan/Spit game sick and proper, aan/Chahey poora scene karoon call out, haan/Chahey poora din karoon ball out, yeah.” When the lyrics appear in Spotify, it’s in a potpourri of Roman and Devnagari.
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