THE BILLIONAIRE’S DAUGHTER

Playing dress-up and showing off her collection of luxury items has turned 10-year-old Moo into an online sensation

- NASIFA SULAIMAN

SHE’S just 10 years old, but she already has a collection of designer handbags and stash of fine jewellery most of us can only dream of. Louis Vuitton, Gucci, Hermès, Cartier – you name it, this little kid has them all. And she isn’t afraid to show everything off either.

Moo Abraham made a name for herself on TikTok last year after she posted a video of herself casually adding up the cost of her £58 500 (R1,35 million) outfit. In the clip, which went onto a mass more than 80 million views, the little girl from London tallies up her £10 000 (R232 000) watch, £4 000 (R92 800) necklace and £20 000 (R464 000) handbag.

And for Moo, the treats just keep coming. Two months ago, she got her first car, a Mercedes-AMG G63 in her favourite metallic unicorn colour, pimped by celebrity car customiser Yianni Charalambous. A few weeks later, she got her first apartment valued at £3,5 million (R81,2m).

Of course, it will be years before she’s old enough to get behind the wheel of her Merc or live in her own flat – so until then her mom and dad will drive her around and her flat is an investment for the future.

Little Moo’s life of luxury is thanks to her parents, Emily and Adam Abraham.

Although their net worth is unknown, the couple refer to themselves as billionaires and have built a business selling “pre-loved” luxury goods in stores in London and online.

Moo, who goes by the name The Billionaire’s Daughter on social media, has had many of her expensive belongings passed down to her as family heirlooms, Emily (45) says.