Couture by Garrard - HERITAGE GETS REINVENTED

Garrard, the prestigious British jewellery brand steeped in history, recently unveiled a new line of high jewellery, titled "Couture." This fresh collection deviates from the brand's traditional aesthetic and marks a thrilling new direction for the maison, finds out Priyanka Talreja Garegrat

- Priyanka Talreja Garegrat

Garrard, the Londonbased jewellery house, holds the distinction of being one of the oldest and most esteemed in the industry, with a royal legacy that dates back to 1735. Since being appointed as the official Crown Jeweller in 1843, Garrard has created some of the most exquisite and renowned pieces in Royal history, such as Princess Diana's iconic engagement ring, and numerous magnificent tiaras worn on state occasions.

Following the launch of its new in house high jewellery collection, Couture, the maison has deviated slightly from its customary refined and regal outlook. The idea for this innovative high jewellery genre, which seeks to create a more artistic form of jewellery, was conceived by Garrard's Creative Director, Sara Prentice.

As per Prentice, Couture was conceived from the idea of adopting a creative, rule-free approach to high jewellery design. Typically, Garrard's high jewellery would feature the four major gemstones: diamonds, sapphires, emeralds and rubies.

However, with Couture, the goal was to establish a platform where limitless and unexpected combinations of gemstones, innovation, and design creativity could be showcased. Women today are seeking boldness in their investment jewellery pieces, and Couture is intended to empower them.

Each set within the collection draws inspiration from the natural world, taking cues from natural phenomena and the beauty of nature itself. The magnificent suites, including Amazonia, Desert Rose, Northern Lights, and Mustique, present avant-garde methods of wearing high jewellery.

Amazonia