A New Frontier
ELLE Singapore|May 2024
Best known for its bespoke leather bags, here’s why Ethan K’s surprising foray into womenswear is one to keep an eye out for.
VALECIA LEE
A New Frontier

Founded by bagmaker Ethan Koh in 2011, the Ethan K label is certainly one that rings a bell amongst the fashion-forward. The label is one of Singapore’s best-known brand exports and its bags have since been a red-carpet favourite amongst celebrities (Princess Eugenie, Jennifer Lopez and Hailey Bieber included), and stocked at renowned retailers like Harrods in London, Saks Fifth Avenue in the United States and Paris’ Galeries Lafayette. In Singapore, there’s the Ethan K boutique, which opened at Scotts Square in January 2022.

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