From Munich to the World
ELLE Singapore|December 2023
MCM'S GIFTING ESSENTIALS FOR THE HOLIDAYS ARE HIGHLIGHTED IN A NEW CAMPAIGN THAT CELEBRATES THE BRAND'S SPIRIT OF INNOVATION AND RULE-BREAKING LEGACY
JAMIE LEE
From Munich to the World

First founded in 1976, German luxury house MCM rose to prominence with its innovative and rule-breaking spirit, a spirit that came to define the city of Munich — where the brand is based — in the 1970s. This year, the brand has taken a new visual direction, retaining their beloved heritage codes while looking to the future. As part of its new chapter, MCM welcomes the season of giving with the “It’s Me, I’m The Gift” campaign, which combines the brand’s DNA with the celebratory spirit of the holidays.

Esta historia es de la edición December 2023 de ELLE Singapore.

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Esta historia es de la edición December 2023 de ELLE Singapore.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

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