Time After Time
ELLE Singapore|October 2022
LOUIS VUITTON CELEBRATES 20 YEARS OF THE TAMBOUR WITH A NEW LIMITED EDITION MODEL AND A NEW AMBASSADOR ACTOR AND DIRECTOR BRADLEY COOPER
RENEE BATCHELOR
Time After Time

In the world of watches, numbers matter. Whether it's the choice of Roman or Arabic numerals on the dial, the diameter of a watch that seems to wax and wane with the trends, and even the number of hours of battery reserve there are numbers are among the fundamental drivers of what makes a timepiece look, feel and work the way it does. Another important number for any watchmaker? The anniversary of its founding date or the birth of a key model.

It has been 34 years since Louis Vuitton first renowned as a trunk-maker and then a luxury fashion house - started making watches. Its initial reference, the Louis Vuitton LVI, featured a quartz movement exclusively developed by IWC and included a retrograde date, moon phases and 24 time zones. In 2002, the brand made its first serious foray into watchmaking by founding a department dedicated to it. It was also the year that Louis Vuitton introduced the Tambour - a drum-shaped watch that has remained one of the key timepieces of the house. With its recognisable round case sculpted from a block of metal along with its signature applied horns, a new watch icon was born.

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