1. SELAHATIN OF COURSE I STILL LUV YOU WHITENING TOOTHPASTE, $23, SELAHATIN.COM
"Have you ever brushed your teeth and thought, 'Hmm. Ambitious. Surprising.' That's the feeling I had trying Selahatin for the first time. Founder Kristoffer Vural had a stroke at the age of 25, and the experience sparked a hunger in him to optimize pleasure, even in simple acts, like brushing one's teeth. The brand's toothpastes (Rick Owens is a fan) contain a level of fluoride that's dentist-recommended (to be safe, I checked with my own dentist, Brian Kantor, DDS), and a scent that's perfumer-approved. Of Course I Still Luv You is inspired by young love and smells (and tastes) like bergamot, citrus, and cardamom."-K.H.
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