BOLLYWOOD'S Chief Strategy Officer

He manages some of the top talents of the country, but Choudhary is focused and extremely aware of the fact that he is much more than his work, finds out Ainee Nizami Ahmedi

- Ainee Nizami Ahmedi

Arguably, Prabhat Choudhary is one of India’s most influential men in Bollywood. The fact that not everyone knows of him adds to his charm. A man who prefers to let his work speak for himself, Choudhary is the founder of Spice PR, one of India’s leading media management companies. You’ll find everyone from Aamir Khan to Zoya Akhtar on the Spice roster. Known to throw some of the best parties in B-Town, it is rare to see his name on the trending reels of Viral Bhayani and Manav Manglani’s pap watch. Is this quiet demeanour a conscious decision? “Well, my job is to push my clients out there, not myself,” he says matter-of-factly. “It’s important to remember this because it is very easy to get taken in by the glamour you are constantly surrounded by. I know that I am not a part of that; I’m on the periphery and a support system towards those who are a part of it.”