BY DESIGN

Geetika Sachdev goes behind the scenes with Siddhi Karwa to find out more about her inspiring creative journey

- Geetika Sachdev

"I didn't have a fashion background or any exposure to pop culture growing up," confesses lifestyle content creator and designer Siddhi Karwa, who spent her childhood in Nashik. A move to Mumbai to study advertising was marked by culture shock. However, Karwa was equally enamoured by the fashion choices of the city's young population. Little did she know that a chance spotting at 18 by Balaji Telefilms, one of India's leading television and movie production companies, would turn her life around in more ways than one. An act ing stint later, she was ready to take more risks.

Fashion, in particular, grabbed her attention, pushing her to take a plunge into blogging, a career that was still picking up back then. "Being a part of the television industry made me strong and independent at a young age. It paved the way for my future, making me more confident in making fearless decisions," reveals Karwa.