Inspired by the serene and majestic Himalayas, Jessica Jayne’s homegrown beauty brand Pahadi Local has been sparking the conscious beauty movement in the country since its inception in 2016. The soothing song of the hills can be found in their concoctions of creams, oils and cleansing balms. With long-term sustainability goals, Pahadi Local aims to make mindfulness intrinsic. Jessica Jayne speaks to ELLE about the benefits of making the mountains a part of your beauty routine.
ELLE: The Indian beauty industry is cluttered with so many beauty brands. What makes Pahadi Local different?
Jessica Jayne (JJ): What we say and communicate about Pahadi Local is exactly what we are. And what we genuinely are is made in the mountains. We’ve strived hard to preserve the trust and authenticity placed in us by our consumers by staying close to the source. Honouring and staying true to our principles has allowed us to create a unique space for ourselves. In this dynamic industry, I suppose this time-honed integrity of provenance and the product speaks for itself.
ELLE: Your ingredients are specially sourced from the Himalayas. Why did you choose this specific region?
Esta historia es de la edición June 2024 de Elle India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición June 2024 de Elle India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Candid With Kriti
After a decade of flirting with fame, the stars have aligned for Kriti Sanon. But under the gilded glory of this cosmic shower, she is clinging on to a "happy, restless" state of mind, finds Hasina Jeelani
GOLDENBOY
In an exclusive interview with ELLE, Footballer Lallianzuala Chhangte shares insights on being at the top of his game
His Reign
Shaeroy Chinoy meets Taha Shah Badussha-the breakout star of Netflix's recent release Heeramandi: The Diamond Bazaar'
Portrait of a PUBLISHER ON FIRE
Founder of Seagull Books, Naveen Kishore, reflects on building a global audience and what keeps him in the game. Aindrisha Mitra listens in
LUXE OFF-ROADING INMOROCCO
Riaan Jacob George took the nifty Mercedes-AMG GLS 63 out for a rather long spin through the Atlas Mountains, and here's his verdict
TROPICAL LUXURY
Opulence meets tranquillity along the serene beachfront at Ronil Goa-AJdV by Hyatt Hotel, finds Vriddhi Mehra
DISCOVER THE ULTIMATE RETREAT: COURTYARD BY MARRIOTT ARAVALI RESORT
Nestled in the serene heart of the Aravali range in Haryana, the Courtyard by Marriott Aravali Resort offers a perfect blend of nature and modern luxury.
THE VIETAGE BY ANANTARA
Connecting Nha Trang & Quy Nhon, the luxury train is a must-do addition to your Vietnam itinerary
TEA AMO
What happens when an Indian cocktail bar joins forces with a tea estate? Isha Mayer finds out on a spring tea trail to Darjeeling
ALPINE CHARM
Isha Mayer discovers ski adventures, fine dining & palace hotels on a winter escape to Courchevel