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The fashion industry has always thrived on popular culture, which is enjoying a more diverse upgrade with the Hallyu-wave, or the global phenomenon of K-pop. For a highly competitive industry like K-pop, fashion is a visual weapon to attract more and more audiences every day. It plays a major role in their music videos, translating their distinct concepts— think girl crush, techwear or old school—to their audience. A collaboration between the two gigantic industries was on the anvil, and they did not disappoint.
THE HALLYU WAVE
Esta historia es de la edición June 2023 de Elle India.
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Esta historia es de la edición June 2023 de Elle India.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
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Hijabi Hair, Don't Care
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THE MANE ATTRACTION
When it comes to hair care, compromise simply isn't an option. With iluvia's expertly curated systems, you can cleanse, revive, and protect your hair without missing a beat. Let your locks thrive, from root to tip, with science-backed, innovative haircare ranges crafted for lasting shine, strength, and elegance.
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Stari Grad is Croatia's hidden gem waiting to be explored, finds Isha Mayer