The Ethical Sparkle
Elle India|April 2024
Actress and Natural Diamond Council's Global Ambassador Lily James illuminates pathways to sustainability with Mokshaa Shivlani
Mokshaa Shivlani
The Ethical Sparkle

Lily James, renowned for her magnetic presence on stage and screen, shared with us her experience of voyaging into the heart of Canada's diamond mining landscape. As a leading voice in the entertainment realm and ethical advocacy, James effortlessly bridges the worlds of glamour and responsibility. Her journey, intertwined with the mission of the Natural Diamond Council (NDC), serves as a testament to her commitment to transparency, sustainability, and community empowerment within the diamond industry. In conversation with ELLE, James shares her anticipation and excitement for an ethically radiant future for natural diamonds.

ELLE: What insights did you gain from your visit to the Rio Tinto splitting facility in Canada?

Lily James (LJ): I met some amazing women at the Rio Tinto splitting facility, including Gaeleen MacPherson and Melanie Sangris both of whom have worked in the diamond industry for several years. As Head of People & Community at Rio Tinto, MacPherson shared how diamond mining can provide opportunities for the local communities as well as keep families together.

ELLE: Can you elaborate on Polar Bear Diamonds' significance and how it aligns with NDC's mission to promote transparency and local sustainability?

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