Designer Aseem Kapoor’s journey to creating the Veni dupatta jacket is as captivating as the piece itself. Launched during the pandemic in 2020, the brand Aseem Kapoor, co-founded with his wife Pooja Haldar, has since established a distinctive voice in the fashion world, blending tribal aesthetics with a bohemian spirit. Kapoor shares, “The voice of any brand can only emerge once you start seeing some product translated as per that voice. It can’t be just something which you talk about.” This philosophy is evident in their collections, which draw inspiration from local, tribal aesthetics and rare tribes worldwide, resulting in a unique bohemian flair.
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