Urvashi Kaur's Essentialism

The designer shares her alchemical journey through culture and innovation

The design narrative of Urvashi Kaur’s eponymous label is interwoven with myriad cultural threads, exhibiting a fusion of global influences. Her ungendered, minimal silhouettes tell a story of inner growth. Breaking free from conventional norms, her innovative approach breathes life into an eco-conscious vision, making her a trailblazer in the field of responsible fashion. Kaur speaks to us about her creative journey and sustainable sensibilities.

ELLE: What key influences have shaped your unique design aesthetic over the years?

Urvashi Kaur (UK): I travelled extensively in my formative years, experiencing different cultures and craft traditions. My family lived a modest nomadic lifestyle that valued creativity in item reuse and respect. I also discovered my love for androgyny through my brother’s hand-me-downs, fostering experimentation.

My interest lies in the anthropological and personal connections made through clothing. It is a reflection of our times, of our advancements during a particular period, and of our customs, which in turn influence my design and the need to bring in a fresh voice. My unique design aesthetic is the culmination of these three I’s - instinct, insight, and interpretation – as filtered through my unique perspective – the fourth I.

ELLE: Apart from design, are you engaged in specific initiatives around sustainability in fashion?