Beauty brands constantly strive to create products that enhance user experience through packaging, ingredients and texture. Over the last few years, formulations have seen constant innovation. While baked blushes were formulated to deliver intense colour and glow, microencapsulated foundations saw capsules suspended in liquid, resulting in hydrating, pigment-packed base products. And now, whipped make-up has taken centre stage, offering airy and lightweight formulations that feel akin to applying whipped cream on the face. The Beauty Blender Bounce Liquid Whip Long Wear Foundation and the Lakmé 9 To 5 Weightless Mousse Foundation have won many hearts with their whipped crème formulas that provide a long-lasting and comfortable feel.
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Esta historia es de la edición February 2024 de Elle India.
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FULL THROTTLE
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VIJAY VARMA MAN OF THE MOMENT
Amidst the barrage of releases, Vijay Varma's dignified reticence is enveloped in thoughtful consideration, reports Ipsita Kaul
ROHIT SARAF THE GEN Z STAR
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Roaring RAJASTHAN
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Ectoin: The Skin's New Defence
Krishika Bhatia explores a revolutionary skincare breakthrough that merges nature and science, featuring insights from industry experts
Nigella's WORLD
The British celebrity chef shares the secret recipe to her effortless charm in the kitchen with Isha Mayer
ADRIATIC DRIFT
Stari Grad is Croatia's hidden gem waiting to be explored, finds Isha Mayer
Unapologetically MOSTLY SANE
The multi-hyphenate artist fills Maahi Shah in on the fun things she's working on, what meeting Michelle Obama was like, & how she stays grounded
SANYA MALHOTRA POWERHOUSE OF VERSATILITY
The actor lets Maahi Shah in on her female-forward acting choices, growing through the tribulations of the imposter syndrome and the big little things that make her proud to be a woman
H&M GOES BRAT
Popstar Charli XCX's celebration of the fashion brand's Autumn/ Winter 2024 campaign offered a window to its refreshed trajectory, reports Haiqa Siddiqui
