WHEN I FIRST READ UP ABOUT THIS NEW ACTIVE INGREDIENT, the first promise was that it 'might just be the new niacinamide'. Now if you're a skincare expert you'll know that's a big statement to make. Curious, I continued to scroll, watch videos and research everything I could. When they say meet your skin's new bodyguard, they are not playing! Here's what you need to know.
ECTOIN EXPLAINED
Ectoin is a natural, water-binding molecule that is produced by microorganisms as a protective mechanism against environmental stressors, such as high salinity, extreme temperatures, and UV radiation. It was first discovered in extremophilic microorganisms - ones that thrive in extreme environments like deserts, salt flats and hot springs.
THE BENEFITS
Ectoin has gained attention in various industries due to its potential benefits for protecting the skin from environmental stressors and reducing the effects of dryness and ageing. It's believed to have hydrating and soothing properties that can help maintain skin moisture and barrier function.
WORKING ECTOIN INTO YOUR SKINCARE ROUTINE
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