Bombay To Broadway

Straddling a local-global audience by bridging their Indian roots with an international design sensibility has been Falguni and Shane Peacock's unique mix of brand building right from the start

- MEHERNAAZ DHONDY

Falguni and Shane Peacock were long dressing Beyoncé, JLo, and Britney Spears before Instagram became the digital superstar of social platforms. The before-IG era included a time when not every Indian representation at New York Fashion Week or every Indian label-spotting in a global music video made as much digital noise or was documented for online posterity in the Peacocks' case, it was seven seasons at NYFW and over 26 music videos. But it was a time when the Peacocks, ahead of the game, started making global moves. Not much has changed for the duo though - if you count their Diwali takeover in the USA last year (Falguni and Shane Peacock co-hosted a Diwali celebration marking the official Indian holiday in the state of New York with some of the most influential South Asians, which was followed by their visit to the White House to celebrate Diwali with the President and Vice President of the United States, and rounded off with the South Asian Excellence Pre-Oscar party where they dressed Priyanka Chopra, Mindy Kaling and Radhika Jones) and a personal Cannes debut. And let's not forget Sarah Jessica Parker's trending maroon and blue resham-work lehenga from Season 1 of And Just Like That. It's clear that Falguni and Shane Peacock are on the right track to creating a global Indian fashion label.