LONG TIME COMING
Grazia India|August 2024
Timeless, eclectic, and punk best describe the hottest fashion collab this fall
PRATIKSHA ACHARYA
LONG TIME COMING

Anamika Khanna has always stood out in the fashion industry for marrying her boho-luxe aesthetic with an effortless look.

The designer doesn’t just find muses; they come to her, so it makes sense that all the fashion ‘It’ girls want to be an Anamika Khanna girlie. From Sonam Kapoor to Athiya Shetty, she’s the designer of choice when an outfit is meant to exude femininity in a nonconformist way. While the industry has always loved her for her design DNA, the hubbub around it truly shone through when she showcased her collection for her AK-OK line during the last season of Lakmé Fashion Week X FDCI. Inspired by the Bonda tribe of Odisha, the collection seamlessly integrated the heritage and beauty of a lesser-known community into high fashion. From beaded clothing, which is the tribe’s signature, to thick threadwork embroidery, there was nothing not to love about the collection. So, a couple of months later, when a certain global apparel retailer asked us to sign an NDA to discuss their newest collaboration, we were intrigued. To find out that Anamika Khanna was to be H&M India’s second local guest designer collaboration was only the cherry on top.

At the preview of the collection held in Delhi, it was truly interesting to see Khanna’s sensibilities play out in a collection that is to be accessible to a global audience. Designing for a highstreet fashion brand isn’t easy, given the questions around sustainability and the need to appeal to a mass audience, but a conversation with Khanna and Ann-Sofie Johansson, Creative Designer and Head of Design for H&M, put those worries to rest.

Esta historia es de la edición August 2024 de Grazia India.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

Esta historia es de la edición August 2024 de Grazia India.

Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.

MÁS HISTORIAS DE GRAZIA INDIAVer todo
Cultural Renaissance
Grazia India

Cultural Renaissance

With a vision to bridge Jaipur's artistic legacy and the global contemporary art world, HH Maharaja Sawai Padmanabh Singh and Noelle Kadar launch the Jaipur Centre for Art

time-read
3 minutos  |
October 2024
LOVE, LOSS, AND LESSONS LEARNED
Grazia India

LOVE, LOSS, AND LESSONS LEARNED

In conversation with Durjoy Datta, as he reflects on the emotional toll of writing intense stories, his journey as an author, and how his latest book revisits themes of love, second chances, and loss

time-read
3 minutos  |
October 2024
All Eyes On THIS
Grazia India

All Eyes On THIS

Meet the newest standout brands on Grazia's beauty desk

time-read
2 minutos  |
October 2024
Is Restocking Our Fridges A New Form Of Self-Care?
Grazia India

Is Restocking Our Fridges A New Form Of Self-Care?

All the reasons why #restocking may not be as calming as it seems

time-read
5 minutos  |
October 2024
SAVOUR THE TASTE OF SOUTHEAST ASIA
Grazia India

SAVOUR THE TASTE OF SOUTHEAST ASIA

In the heart of our capital lies an extraordinary dining experience, unlike any other

time-read
2 minutos  |
October 2024
ESCAPE THE ORDINARY
Grazia India

ESCAPE THE ORDINARY

Luxury stays are now an essential part of our lives.

time-read
2 minutos  |
October 2024
CHEFS ON THE LOOSE
Grazia India

CHEFS ON THE LOOSE

Here's How Pop-Ups, Takeovers, and Workshops Are Heating Up the Indian Culinary Scene

time-read
5 minutos  |
October 2024
NOT SO HIDDEN
Grazia India

NOT SO HIDDEN

What's making everyone wear acne patches, from transparent ones to colourful with bold designs, in public spaces?

time-read
3 minutos  |
October 2024
RAISING THE BAR
Grazia India

RAISING THE BAR

With medi-facials on the rise, we're setting new benchmarks of our expectations from these treatments, and they're delivering

time-read
4 minutos  |
October 2024
WHAT WORLD ARE WE LEAVING BEHIND FOR HER?
Grazia India

WHAT WORLD ARE WE LEAVING BEHIND FOR HER?

Despite stronger laws, crimes against women continue to rise in India. The International Day of the Girl Child is not one for celebration, but instead, one for igniting concern, awakening, and reformation

time-read
5 minutos  |
October 2024