Tethered Everywhere
Grazia India|August 2023
Adapting to plurality has always come effortlessly to JJ Valaya, the pioneering couturier who is now playing in Hollywood's big leagues
NIDA NAEEM
Tethered Everywhere

Framed between two cloister columns with F stone carvings at the Qutub Complex, JJ Valaya had a redux of sorts: Back in 2015, the luminary of Indian couture was the one behind the lens, photographing artist Subodh Gupta dressed as a maharaja at this very location. Decoded Paradox, Valaya's exhibition of large-scale photographs, showed royal subjects juxtaposed against present-day Delhi. His fine art photography practice harbours a deep connection with his designs. "I began to slowly realise that my art and photography lies to a large extent in my love for portraiture, architecture and travel," he says.

Over the past three decades, Valaya has fine-tuned his sundry passions to create a design dynasty that might as well be one-of-its-kind. Alongside bridal couture, RTW and bridge-to-luxury collections, Valaya Home, which offers luxe furnishings and decor, has been a part of the repertoire since 1996.

House of Valaya is not just a brand; it's literally his home, built with his brother TJ. Serendipity has always been on their side. Aside from complementary skill sets, it was a sign that they were both born on the eighth of October, but eight years apart.

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