DE BEERS FORUM - A DIAMOND IS FOREVER, INDEED!

The De Beers Group, held its annual Forum in Mumbai last month. The Forum brought together all its authorized partners, diamantaires, and manufacturers from across the country as well as key decision makers from the De Beers global team

The idea behind the three-day Forum was to facilitate a common platform for members of the diamond industry to interact, network and spark insightful conversations around the growth and vision of the brand as well as for the natural diamond industry at large.

This year the theme encapsulated De Beers' most historic tagline, A Diamond Is Forever' which galvanized the brand's legacy as the storyteller of forever. This year marks the 75th anniversary of this iconic tagline.

The attendees of the Forum experienced interesting retail technology innovations which demonstrated the brand's unique aspects. Bringing gamification to the forefront interactive games using various elements of the brand were displayed. The diamond journey was demonstrated using advanced projection mapping technology. Another fascinating creation was a special dark room which brought the sounds of the Okavango Delta in Botswana to Mumbai using the light and beauty of a De Beers diamond. Highlighting the De Beers’ sustainability goals for 2030, there was a series of interactive animations designed and through light projections, it made each initiative come to life.

Marc Jacheet, CEO De Beers Brands said, “India has played a crucial role in the diamond industry globally and the Forum helps us further connect with our authorised partners. Today’s clients are increasingly looking for brands that reflect their values and inspire trust. A diamond from the De Beers group holds the inherent value of preciousness and reflects the strength of the Building Forever 2030 sustainability goals.”